'It's Just Not Fair!' wins the Audience Choice Award

11 Nov 2020 in Into Film Awards

4 mins
'It's Just Not Fair!' wins the Audience Choice Award

Congratulations to the young filmmakers from Castleton Primary School in Castlemilk, Glasgow, whose short film It's Just Not Fair! has won the Audience Choice Award (Sponsored by Netflix) at the Into Film Awards 2020.

Voted for by audiences on Into Film's Facebook and Twitter channels, the Audience Choice Award honours the film that most strikes a chord with people around the UK. This year's winner is a group of youngsters from Castleton Primary and their smart and timely short documentary about food poverty. Watch their winning film above.

Note: All films nominated for the 2020 Into Film Awards were filmed in 2019 or early in 2020, prior to any COVID-19 distancing regulations.

Imagine living in a town with no supermarket - that's the situation faced by those that reside in Castlemilk - a deprived area of more than 14,000 people. So the children of local Castleton Primary set out to make a point with It's Just Not Fair!, a warm and witty rallying cry to the big supermarket chains

Although winning has been wonderful, the process and skill-based learning has been invaluable, and the children have been so socially aware in getting their message across. They just want equity for Castlemilk, so maybe now someone will listen and they will get their supermarket.

Kirsty Wilkie, Teacher at Castleton Primary School

The children at Castleton Primary made their film using tablets, and filled all the roles themselves, from director to actors to sound engineers. They even asked local musicians Colonel Mustard and the Dijon 5 to record the theme tune for their film.

It's Just Not Fair! was originally made their film to enter a Glasgow City Council project called Determined To Make Movies, which would showcase through film a particular aspect or message that the young people were trying to convey. "We didn't need to look too far to know that we had one vision - we have NO local supermarket", explains Castleton Primary teacher Kirsty Wilkie. "Our nearest supermarket is over an hour on foot and nearly £10 if you were to take a taxi, so we immediately wanted to reach out to big corporations and see if they would listen".

It's Just Not Fair! went on to win the Determined to Make Movies contest, and has since gone on to feature in Glasgow's Improvement Challenge February Film Festival and the Scottish Youth Film Festival.

Their vision and delivery of the documentary exceeded all our expectations. They have shown that we must all work together to have a voice for all, and that equity is the key to better life chances.

Kirsty Wilkie, Teacher at Castleton Primary School

The Into Film Awards ceremony was due to take place in March 2020, with David Walliams as host, but was sadly unable to go ahead as planned due to the coronavirus pandemic. However, Walliams was still on hand to host our virtual ceremony, and you can see the moment he announced It's Just Not Fair! as winner in the clip below.

This Video is part of: Into Film Awards

Articles relating to our annual Into Film Awards, including all the nominees and winners from past years.

View other Videos in this column

You may also be interested in...

Viewing 4 of 4 related items.

Into Film Clubs

Into Film Clubs

Find out everything you need to know about starting an Into Film Club

News details

Want to write for us?

Get in touch with your article ideas for the News and Views section.