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Our voyeuristic fascination with viral videos, live streams and selfies is made possible thanks to a fantastic machine: the camera. Fantastic both in the sense of its technological ingenuity, but also in its ability to toy with fantasy even while presenting images as fact. This expansive documentary examines the legacy of early filmmakers who learnt to wield the camera for propaganda, the television executives who learnt to mould viewers into easy prey for advertisers, and the digital revolution that forever changed the way we perceive the world and ourselves. Film, reflecting life, has social consequences that are sometimes terrifying, such as copycat violence in the USA, and sometimes humbling, such as forcing the world to acknowledge the truth about concentration camps. Drawing unexpected links across time and technology, this mosaic of archival footage and internet rabbit-holes is a fascinating study of the camera as a cultural and sociological phenomenon.
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